Join Us in No Sales Tax in April - a homegrown stimulus package

Beauty Collection is among the local retailers offering California consumers a tax break this April.  This is in response to the California state government move to increase sales tax by 1% on April 1, 2009.  Some California consumers will see their local sales tax go even higher when additional district-level increases approved by counties and cities across the state go into effect.

Retailers have been especially hard hit during the current economic downturn.  Many have seen revenues drop by 25% or more, and formerly thriving business and retail areas across the state now have the look and feel of ghost towns.  In a state where unemployment reached 10.5% in February (California Labor Market Review) – 30% higher than the national average – and where a tax increase will only put a damper on economic recovery, the state government is pushing forward with its tax increase anyway.

Like many retailers, Beauty Collection has been taking matters into its own hands.  Beauty Collection CEO, Shawn Tavakoli, stated recently in an interview, “It’s up to businesses to do what we do best – be resourceful and give California consumers a reason to spend.  It’s a really tough economic environment – the toughest I’ve ever seen.  The recession is even hitting beauty retailers like me, a market segment that’s traditionally done fine in economic downturns.  Meanwhile our elected officials in Sacramento are doing the exact opposite of what they should be doing: they’re increasing taxes.”

“Hopefully other retailers will join Beauty Collection in supporting the No Sales Tax April cause, and add their names to the list of supporting businesses at www.nosalestaxapril.com.”