The weather isn’t the only thing heating up this season. Every year we watch the red carpets from the Grammys to the Academy Awards for the latest trends. When it comes to hair color, it was easy to see: blonde is as hot as ever. Whether you’re still rocking last year’s icy cool platinum a la Gwen Stefani, or warming up to the season’s warm, deeper tones – check out Drew Barrymore’s buttery waves and Sarah Jessica Parker’s crown of strawberry blonde braids! – maintaining your color is key.
Get It. Keep It.
First and foremost, this is not a DIY hair color if you’re not naturally blonde already. Once your stylist has created the perfect shade of blonde for your skin tone and style, however, maintenance has never been easier. Neuma takes all of the guesswork out of it with their neuBlonde line!
Start with neuBlonde Platinum Shampoo, a groundbreaking shampoo that enhances and brightens highlighted, high-lift, platinum and silver hair by using natural spirulina, violet and grape skin extracts rather than 100% artificial colorants. The unique formula, created for daily use, gently cleanses while toning brassiness.
Follow with shine enhancing neuBlonde Platinum Detangling Rinse. It gently softens and smooths hair, protecting it from stretching and breaking while combing.
Play With It.
Prevent fading and play with your hair’s tone with Gem Lites Colorwash from Celeb Haircare. Choose the color closest to your salon-created tone to maintain it between visits. Or change it up! Use Cognac Quartz to deepen the honey tones, or try Fire Opal to add a little strawberry to your blonde. Since the color is temporary, you control how intense the tone is with daily or less frequent use. And since Gem Lites are free of sulfates, paraben, and other harsh ingredients, they are safe to use every day!*
*Bonus: they are gluten-free and 100% vegan, too!