Best of NEW BEAUTY 2017

By Ann H. Carlson

Each year, we add dozens of inspired, indulgent, and innovative products to our collection, and it’s exciting to see which
of these new items you all love as much we do!  

Whether a product is unique to the market
or fresh to our stores, discovering awesome new beauty is the most fun part of what we do. Here are some of the most popular new-to-Beauty Collection beauty products we added in 2017.


1. Bumble and bumble.
Hairdresser’s Invisible Oil Primer

The hottest addition to
the popular Hairdresser’s Invisible Oil family offers heat protection from styling tools and shields hair from UV damage, too. Color us impressed!


2. Peter Thomas Roth
24K Gold Pure Luxury Lift & Firm Hydra-GelEye Patches 

This gold standard
of treatments pampers, lifts and firms the delicate eye area in just minutes. Harnessing the radiance of pure gold, this hydrating formula offers an instant cooling effect, leaving skin refreshed and luminous.


3. MakeupDrop

This innovative applicator has quickly developed a cult following. Unlike absorbent sponges and brushes, this silicone wonder perfectly blends makeup without wasting a drop.


4. Aveda
Dry Remedy Daily Moisturizing Oil

We are so proud to offer this amazing hair-care line in our salons and on our shelves. Naturally, our clients are fans of this organic leave-in treatment for soft, manageable hair.


5. Becca Under Eye Brightening Corrector

Famous for its foundations, the Becca brand caught customers’ eyes with this creamy brightener

that whisks away telltale dark circles for smooth, illuminating coverage.


6. SugarBearHair

These naturally yummy gummies boost hair health and are generating a lot
of buzz — both on social media and in our stores. Each sweet bear delivers the essential vitamins required for luscious locks.


7. MesoLyft Lips

This year’s cool new gadget plumps lips in an instant with a hydrating magic wand. Featuring futuristic technology,
this cream pump gently exfoliates, plumps and conditions lips in one smooth step.


8. Avéne Complexion Correcting Shield

This essential skin saver does double duty as
a tinted moisturizer and a mineral sunscreen. Offering broad-spectrum SPF 50+ protection in three shades, this complexion perfector is safe for even the most sensitive skin types.


9. Kevyn Aucoin
Eyelash Curler

This must-have tool
of the year creates beautifully curled lashes with professional panache. The stainless steel frame offers a firm grip and allows easy access to both lower and upper lash lines.